Endeavor acquired the land that would become the Domain from IBM in 1999. After initially planning the development of a five-million-square-foot office campus, we responded quickly to the crash of the technology sector by re-envisioning the project as a high-density, vertically integrated mixed-use development.
We directed an entitlement process that allowed us to convert the former industrial campus into more than eight million square feet of retail, office, residential, and hotel space. Obtaining these entitlements involved several high-profile neighborhood meetings and extensive coordination with transportation agencies and other stakeholders.
For Phase I of the project, which opened in 2007, we partnered with Simon Property Group and Columbus Realty to develop 700,000 square feet of retail space, 80,000 square feet of office space, and 425 multifamily units.
Phase III, known as Domain NORTHSIDE, includes 610,000 square feet of diverse retailers and restaurants, 563 multifamily units, 250,000 sf of office and the 173-room Archer Austin boutique hotel, in a joint venture with Columbus Realty and Northwood Investors. This phase’s Rock Rose dining and entertainment district created intense local interest in the project by prominently featuring many of Austin’s best homegrown names with a list of best-in-class brands and first-to-Austin experiences.
In addition to the mixed-use phases, Endeavor developed nine Class A office buildings totaling 2 million square feet at the Domain. Each building reached 100% occupancy within six months of its respective construction delivery. Full-building tenants included Amazon, Facebook, Expedia, OneWest Bank and Trend Micro.
At Domain, now known as Austin’s second downtown, Endeavor has master-developed 1.3 million square feet of retail space, 2.3 million square feet of office space and joint ventured on 2,100 multifamily units.